The design for El Corral at Florida Mall, developed by Plasma Nodo, is conceived as an evolution of the brand — bringing its classic identity into a contemporary and fresh language. The proposal aims to create a space that, while integrating seamlessly into the mall’s dynamic environment, defines its own character through a welcoming, modern, and energetic atmosphere, inviting customers to enjoy an experience that goes far beyond food.
The material and color palette acts as a declaration of intent. The vibrant corporate orange serves as a guiding thread, injecting vitality and warmth into key points throughout the space. This energetic tone is balanced by a base of rich yet neutral textures: the fluted wood of the counter adds an organic and rhythmic touch, while the dark brick wall in running bond brings an urban and handcrafted dimension to the composition.
Every element is designed to build a unique atmosphere. The industrial ceiling grid, combined with warm pendant lighting, creates an engaging play of heights and tones that defines the restaurant’s different zones. The furniture, with simple and functional lines, is complemented by striking wall graphics that celebrate the brand’s iconography with a playful, modern spirit — becoming both a focal point and a reflection of El Corral’s youthful energy.
The result is a design that perfectly balances the operational functionality of a quick-service restaurant with the creation of an aesthetically engaging and memorable space. The fluid layout and visual coherence make the customer experience comfortable and dynamic. With this project, Plasma Nodo demonstrates how the essence of an authentic brand can be renewed and thrive through strategic and well-executed design.
The contrast of textures is a core design principle. Clean white surfaces, marked by vertical lines, are deliberately juxtaposed with the robustness of dark brick, creating a visual dialogue that adds depth and a sophisticated character to the space.
The layout was carefully planned to optimize customer flow. From the entrance, the view naturally leads toward the counter, facilitating the ordering process and intuitively guiding guests toward the seating areas in a fluid and natural way.
Vegetation is integrated as a key element, adding freshness while subtly defining different zones. These natural partitions not only bring a touch of color and life but also enhance comfort and privacy for guests seated at the tables.
Finally, the graphic mural is more than decoration — it’s an interactive focal point and a powerful expression of the brand. Its vibrant, Instagram-friendly design invites customers to share their experience, organically amplifying El Corral’s digital presence.
