Specialized Flagship Store
Medellín, Colombia
A store designed around the product and the cyclist’s experience. Specialized and PLASMA jointly developed the concept and interior design; PLASMA designed the furniture, with production and installation by NODO.
Bicycles, clothing and accessories each call for a different way of being displayed. The project combines metal structures, platforms and display surfaces that allow customers to approach the products and examine their details.
The furniture layout keeps views open between the store’s different areas. Timber and metal elements, together with Specialized’s graphics, create a shared identity for pieces and products at very different scales.
- Joint concept and interior design
- Specialized + PLASMA
- Furniture design
- PLASMA
- Production and installation
- NODO
- Photography
- Carlos García (@cgarta)