Soft Touch
Medellín, Colombia
Renewing an ice cream shop woven into Medellín’s collective memory meant understanding what its customers wanted to keep. Visits to the stores and conversations with customers, staff and owners informed a new spatial experience grounded in that connection.










Contrasting colours, modular surfaces and lightweight furniture recall the familiarity of traditional ice cream parlours through a contemporary language. The service counter becomes the focal point, organising circulation and seating. The concept was developed as a model for different locations, maintaining a recognisable identity while allowing each store to respond to its setting.
- Interior architecture and furniture design
- PLASMA
- Production and installation
- NODO
- Decorative lighting development
- VIDA ÚTIL
- Construction works
- LOCKER
- Photography
- Carlos García (@cgarta)
